Key Benefit(s)! Everyone loves gettin' the good stuff for free. Make it shiny and mouthwatering-ly full of must-have value to satisfy their hunger for it.

Use Social Proof to establish your authority in your niche. We all want a nibble of what our lunch-mate has in their lunch box - and we will buy/do what we see that others are already buying/doing!

Keep It Snappy! make your Copy energized, rock your voice and branding, and be concise!